Goddess Council
Goddess Council is a female-founded startup providing a safe and empowering community experience for all women. As Creative Director, the challengewas to create an identity that radiates Goddess Council's unique values and personality. This should be an identity that can easily carry into both digital and in-person environments. The goalwas to communicate a sense of trust, warmth, and professionalism in the identity while building out a system that easily adapts to various applications.
Ariana Velazquez Concept, Design, Animation, Illustration
With a balance of refined and approachable in mind, the Goddess Council brand elements use clean curves and hints of retro design to communicate those qualities. The "G" icon was hand-drawn to bring in a personal, human touch that speaks to GC's overarching emphasis on human connection. The retro color palette brings an added sense of warmth to the minimal, contemporary icons.
Goddess Red
RGB 226, 58, 57
Safe Space
RGB 255, 231, 214
Sunrise Journal
RGB 255, 219, 105
Deep Exhale
RGB 125, 178, 226
Gather Green
RGB 101, 155, 145
Astro Blue
RGB 32, 72, 86
Soft Beam
RGB 255, 240, 197
Pink Matter
RGB 239, 206, 197
Light Sky
RGB 204, 225, 242
Self Care
RGB 194, 215, 211
A sisterhood where you belong.
Our mission is to raise awareness around social wellness by bringing women together in a meaningful and authentic way.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
ITC Avant Garde Gothic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
The geometric iconography is both easily scalable and simple to combine and expand upon to create larger illustrations.
Social Media
Goddess Council's social media is integral in furthering the growth of the community. Most of our members find Goddess Council through our Instagram account, which means much of the branding comes to life through this platform. Much of the identity was built with the various recurring in-feed posts in mind (ex. Event flyers, member highlights, testimonials).
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Goddess Council's expanded merch and website are currently being redesigned. The new site will be built out in Webflow. Stay tuned for updates on those two projects.
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